Panasonic’s Water/Dust Proof 4.3 Inch OLED Smartphone will hit European Market

Panasonic has announced that it’s looking to introduce a 4.3 inch OLED smartphone for Europe.Its goal is to take on smartphone markets outside of Japan and ultimately reach annual sales of 7.5 million units by 2015 as they projected. While the highly regarded as a worldwide brand general consumer electronics, that won’t guarantee support from the smartphone-buying sector of consumers.According to the press release, ambitions are high and Panasonic hopes to push this phone worldwide and ship 5 million units in the next fiscal year. With all the great devices available these days, Panasonic is really going to have to hit a home run if they don’t want to be disappointed.

It’ll apparently be ultra-slim d-shaped and resistant to water and dust.With no other details beyond that and a look of the device in the photo you see above, it’s hard to get excited about a device that we know so little about.

LG is just one example of a firm who makes a lot of great consumer electronics and is a popular brand but can’t quite break into smartphones like they’d hoped. We hope they come with something truly captivating; otherwise it might turn out to be little more than a flash in the pan. For now, we’ll just wait to pass judgment. Read on for full press details.

Panasonic to Expand Smartphone Business to European Market.

Panasonic will expand its mobile phone business into the global market, targeting at nine million units of overseas sales in fiscal year 2016.

Tokyo, Japan – Panasonic announced today that it will expand its smartphone business to the European market in March 2012. At the same time, it announced its aim to bring its overseas smartphone sales to nine million units in fiscal year 2016, ending March 31, 2016, using Europe as a stepping stone to the global market.

With the mobile phone market rapidly shifting to smartphone usage worldwide and a steady growth expected particularly overseas, Panasonic aims to tap into this growth with its first global model smartphone for the European market in March 2012.

The main characteristics of the global model are:

1. An ultra-slim D-shaped design for easy portability

2. Slim bezel with high viewing quality Quarter HD (QHD) 4.3-inch large organic light emitting diode (OLED) screen

3. Waterproof and dustproof for ease of handling

Using this as a reference model, Panasonic will expand its lineup, aiming at sales of 1.5 million smartphones in Europe next fiscal year. Furthermore, in fiscal year 2016, Panasonic targets global sales of 15 million units, including nine million in Europe, Asia, China, and the United States and six million in Japan (of which five million are smartphones).

The Panasonic Group created the Systems & Communications Company (SNC) in April this year in advance of its reorganization scheduled for January 2012 in order to handle products and services related to system, network and mobile communications. Within this company, Panasonic will maximize its internal resources, including making use of an existing factory in Malaysia. Currently, phones for the Japanese market are manufactured in this factory but now the same factory is also scheduled to manufacture the first global model as announced.

Panasonic will continue to expand its product lineup and increase sales in a speedy process by thoroughly utilizing the Group’s technological assets and development resources as well as its production and sales sites around the world, thereby strengthening development, production, and sales structure and product competitiveness.

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